PVCDesign

Marija Ivkovic, Lachlan Moore: Photobooth

Who better to design a photobooth than a couple of commercial photographers? Melbourne's Marija Ivkovic and Lachlan Moore, whose clients include Elle Magazine and Foster's, the world-renowned brewery, have done just that. Their apparatus is designed specifically for corporate functions. Described as "seriously sexy" and “boothielicious," the new picture machine boasts an unexpected feature: it's partially inflatable, manufactured in black PVC. The optical, image-processing and printing subsystems are housed in a slender vertical module; the enclosure for the patron extends from this module when its walls are pressurized, forming an eye-catching curvilinear structure. According to Ivkovic, this complements the sleek design while enhancing portability. Internet-enabled, the Photobooth links to an online Web gallery, with a choice of public or secure access offering download, print and "email-to-a-friend" functions for a gallery of photos that remains available for three to six months. Corporate clients also can order a disk of images for Web use, as well as an optional coffee table book containing up to 400 pages of images. At the moment, Photobooth has been installed at manyAustralian department stores.