PVCDesign

West 8: Cow Horizon

West 8 is an international office for urban design and landscape architecture, founded by Adriaan Geuze in 1987. Over the last 20 years, West 8 has established itself as a leading practice with an international team of 75 architects, urban designers, landscape architects and industrial engineers. ith a multi-disciplinary approach to complex design issues West 8 has extensive experience in large-scale urban master planning and design, landscape interventions, waterfront projects, parks, squares and gardens. They also develop concepts and visions for large-scale planning issues that involve global warming, urbanization and infrastructure. This project was conceived as part of the 2nd International Architecture Biennale, Rotterdam. Three eight-metre-high PVC inflatable cows are placed along the main highways in  the Randstad – the conglomeration of cities that together make up a metropolis - as reminders of the unique Dutchhorizon. They draw attention to the fact that this ancient man-made landscape is not only of great cultural importance but also essential as a place for self-reflection.